EB5 USA SERVICES raises funds for US-based projects from Indian investors
EB5 USA Services wanted us to help them evangelize their investment products and services in India and help them find relevant customers in the midst of government policy changes.
Starting off on a 6-month assignment, we rebranded EB5 USA Services which involved everything:
1. deep market research
2. developing the end customers persona
3. inbound and outbound marketing
We selected the best channels so that the client can get maximum inbound leads of high quality. It proved to be a successful strategy in building a brand image and trust among our client's customers.
We then developed a digital lead generation platform from scratch to generate relevant leads from various channels through paid and organic campaigns. We created new lead generation channels that included channel partnerships, conducting and sponsoring events, webinars, interviews etc.
We used social platforms like Facebook, Instagram, Quora, LinkedIn, Forums, Meet-ups to generate more than 450 well-qualified leads in a span of 6 months.
All these efforts led EB5 USA Services to emerge as a brand that the customers loved and trusted and their leads started to come in organically!