How You Can Generate Inbound Leads (Investors) for Your Startup Fundraising Campaign?
Updated: Dec 15, 2019
Raising investment for your startup can be a hell of a task. Many startups fail just because they could raise enough money quickly to survive or grow.
Now, your fundraiser should not be treated any different from finding customers for your product/service.
The first step is to have a killer pitch.
The main goal of your investment pitch deck should be to get an in-person meeting with investors.
Professional investors, such as venture capitalists and serious angel investors, do not have long attention spans.
So, when you land an in-person meeting with an investor, you must be able to present a slide presentation in about 15 minutes, then leave time to answer questions within another 15 minutes.
I have put together 10 must-have slides in your investment deck to get investor's attention and get them to talk to you further.
Introduce yourself and your startup [rpject in one line. Also, provide your contact details. The template described below is a good one to use.
Describe the problem you plan to solve with your startup. This slide will make or break your pitch. Define the problem or opportunity your startup will target very well.
Explain the value of the pain or problem you are solving and the benefits or pleasure you provide. Whether you are building a rocket or a simple product, make sure you clearly showcase the value it creates.
4. MARKET AND TARGET SHARE:
Describe the market you are targeting and the share you want to achieve. It’s a bonus if
you are creating a new market altogether. Use a mix of top-down, bottom-up and competitor analysis or resource constraint methods to estimate the market size you are targeting.
5. HOW IT WORKS:
On this slide, talk about your business model. Who has your money in their pocket and how you will get it into yours? Explain your secret sauce and ways it is going to help you achieve your business goals.
6. GO-TO-MARKET PLAN:
How you will reach your target consumers and metrics like customer acquisition cost, lifetime value, retention rates? A marketing plan that has structured experiments and results will help you convince investors of your plans.
7. COMPETITIVE ANALYSIS:
Provide a complete view of the competitive landscape. This helps the investors to evaluate your competencies and challenges. Many startup founders say that they don’t have any competition, this is a big NO-NO!
Describe key members and roles of your management team, the board of directors and advisors and your major investors.
9. TRACTION & ROADMAP:
Enlist your customers and testimonials you received. Also, describe where you and your team are headed and your goals & milestones.
10. THE INVESTMENT ASK:
Last but the not the least, talk about the investment you are raising and ways you are going to use it. Raising more money than you need is not cool! Always raise what you need.
The most important thing in your investment pitch is the investor's EXIT STRATEGY. If you are unclear about what kind of an exit your business can provide your potential investors, it's going to be hard to convince them easily.
To download this workbook click here.
Next step is to start prospecting investors based on the stage of funding you are seeking. Platforms like Angel.co, F6S, Crunchbase, and many others are a very good resource to find investors.
Here is a list of platforms where you can register your startup and find investor:
15. Tracxn Syndicate
Make sure you register your startup on all the platforms, so investors find it easy to reach out to you.
In addition to this, start interacting with potential investors online, during events, and get introductions from your friends. Keep a list of all the relationships you are building and track them religiously.
One thing that very few people are good at is to plan your fundraising campaign and keep improving your pitches based on the feedback of investors.
Many founders and entrepreneurs complain that fundraising is the most difficult thing a startup has to go through. But if you follow a structured process with focus, you are destined to succeed.
Thank you and let me know if this post was helpful to you so I can improve my next posts.
Share this post with your founder/entrepreneur friends if you think it's useful for them.